Project under NDA
Available upon request:
@dxi1@sva.edu
Processed
/ 2022
/ Instructor: Natasha Jen
/ Brand Identity
/ Instructor: Natasha Jen
/ Brand Identity
Processed is an exhibition in the Whitney Museum that reveals the truth behind the food industry.
The concept was inspired by the process of how our food industry had gradually became this dehumanized monopoly big factory today. It may seems like we have much more choice in modern age than before, but the truth is we only have one option, corn. Due to the
cheap, prolific nature of corn, it is used in basically everything we are eating and using today including coke, toothpast, and even wet paint.
The concept was inspired by the process of how our food industry had gradually became this dehumanized monopoly big factory today. It may seems like we have much more choice in modern age than before, but the truth is we only have one option, corn. Due to the
cheap, prolific nature of corn, it is used in basically everything we are eating and using today including coke, toothpast, and even wet paint.
MALA Project
/ 2022
/ Instructor: Natasha Jen
/ Brand Identity
/ Instructor: Natasha Jen
/ Brand Identity
MÁLÀ (Pronunciation of the Chinese word “Spicy”) PROJECT isa Michelin Bib Gourmand Recommended Chinese restaurant inNYC that serves mainly MALA Dry Pot.MÁLÀ DRY POT, meaning numb spicy stir-fry pot, is a wok-fried(super high heat) pot composed of spices and different kinds ofingredients. It’s kind of like a dry version of hotpot but fried withdipping sauce.
It is originally from Chongqing and became superpopular throughout China. It is usually considered as the “downto earth” street food just like hotpot and Chinese BBQ.
It is originally from Chongqing and became superpopular throughout China. It is usually considered as the “downto earth” street food just like hotpot and Chinese BBQ.
Problem:
The Current Visual Identity is minimalistic, chic and modern, whichis conflicted with the original “down to earth”, cheep and messy vibefrom the food itself. It has very little to do with mala dry pot and itsoriginal culture.
Mission:
Preserve the modern retro minimal style, blend with more livenessand spiciness from its origin&culture at the same time.
Project under NDA
Available upon request:
@dxi1@sva.edu
Mutter Museum
/ 2022
/ Instructor: Natasha Jen
/ Brand Identity
/ Instructor: Natasha Jen
/ Brand Identity
The Mütter Museum is amedical museum locatedin Philadelphia. It containsa collection of anatomicaland pathological specimens, wax models, and antiquemedical equipment.
The museum is part ofThe College of Physiciansof Philadelphia. The original purpose of thecollection, donated by Dr. Thomas Dent Mutter in1858, was for biomedicalresearch and education.
The museum is part ofThe College of Physiciansof Philadelphia. The original purpose of thecollection, donated by Dr. Thomas Dent Mutter in1858, was for biomedicalresearch and education.
Problem:
The current visual is conservative, academic and old-fashion, which is contradictory to the bizarre nature of its exhibits and its promotional images.
Mission:
Emphasize on its cool&bizarre nature and preserve its original goal of academic use at the same time.
Concept:
Inspired the variety and diversity of medical collections in the Mutter Museum. Also play with the diversity of type, making type and image collages.
